Tuesday, July 7, 2020

18) Create a Customer Avatar

A few traits about my Customer:

  • New college student (~18-20)
  • Not GREAT at making friends (though not terrible, just takes some effort)
  • The friends they do have, they've left back home
  • Lives in a dorm or apartment, possibly with new roommates
  • Not a ton of money, being a college kid, but enough to afford, let's say, a more upscale apartment. Say, with their own room.
  • Has posters of their favorite comic book character in their room
  • Played games like Dungeons and Dragons or Pathfinder in the past
  • Still plays video games with old friends every now and then, but misses the creativity of RPGs
  • Possibly has glasses, cause ya know, the stereotypical dork
  • Drives a hand-me-down car
  • Favorite books as a kid were probably the Eragon series or (begrudgingly I say this) the Harry Potter books. These probably set him/her up for reading sci-fi/fantasy books as they got older, but they probably don't read much anymore now
  • Favorite snack is anything that can be bought in bulk from Sam's Club and stored on top of the cabinets because there's no room inside the cabinets
  • Listens to music a lot, especially on the bus to classes. May have a taste in music that's a little older, but not hair metal. NEVER hair metal (unless you count Dio as hair metal, then a) you're wrong, and b) he/she does listen to hair metal)
  • An engineering major, but an uncertain one. May switch majors around a few times

I realize this list is long, rambling, and may not go into too much detail, but that's just the way the dice roll. I have a lot in common with this person, mostly because I found this opportunity for an online RPG by looking for problems in my own life.

A few key differences: I don't wear glasses  (though I am a dork), I no longer live in a dorm with roommates (unless you count a girlfriend as a roommate), I'm 21, and I am one of the few that will admit that the Harry Potter books were actually really bad.

A few key similarities: I did leave a lot of friends back home that I used to spend a lot of time with, and it has become increasingly difficult since I left to stay in touch with them and enjoy online gameplay. I read a LOT of sci-fi as a kid. I was an engineer (twice), but I changed to business management thanks to differential equations. I passed the class, but realized if I kept doing that math for the rest of my life, it'd be a looooong life. I also have several band and comic book posters on my walls, and I think there's a major importance in this and the reading: I love things that fuel the imagination, as will this customer avatar. I, and the avatar, will be looking for something to channel this imagination into, but will be struggling because there are very few good channels.

For those that don't want to read all of this: The Customer is a little awkward, but has several friends that they've just left back home. They have a great imagination, but are looking for something to channel that into (an RPG, for example). If you have any traits that you feel this Customer would have, please share!

2 comments:

  1. Hey Kyle,
    I was intrigued to see what the ideal customer avatar would be for your type of product. Since it is a gaming product, I would assume each customer must be smart and knowledgeable of gaming tactics. Most of your traits about your avatar are ones I would assume to be true. Would you say your customer avatar is more of an introvert? To me, it seems as if they are not very outgoing and rather reserved.

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  2. Hello Kyle,
    I found very interesting your ideal customer avatar. My biggest surprise was to see that it is a college student (I didn't know live RPG games such as D&D were popular on college campuses). However, given the other traits your customer would have I can definitely see a big loyal base. I could also see multiple ideal customer avatars given the wide variety of people who could possess enough of these traits and enjoy the product. Great work!!

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