Wednesday, July 8, 2020

19) Idea Napkin No.2

1) I'm a Management major at UF, about to go into my 4th semester. I have experience in several different fields, ranging from aerospace and biomedical engineering, to management of people and finances. These will help greatly when my company offers an RPG based on sci-fi themes. I will be able to help with the game design and creativity side of the company using my engineering knowledge, as well manage the business side of the company using my management skills. I'd like to get the game as famous as Dungeons and Dragons, or at least Pathfinder (which is a little lesser known outside, but still well known in the RPG community). I know as a startup I will have a hand in almost every aspect of the company, but I feel I am prepared to handle that. Except, again, in the programming side. Technology and I don't often agree.

2) The product I am offering will be an inexpensive online RPG platform that allows players to realize the creativity and imagination required to fully immerse oneself in an RPG. Communication will be easy and high-quality, GM control will be unparalleled in any other RPG, and player immersion will be enjoyable and seem realistic.

3) The target market will be young adults and students, aged around 18 to 24, that have moved away from home. This may seem very niche, but think about it; we all move away eventually, don't we? And we always leave friends and family behind that we'd like to stay in touch with. Also, this target is not the only market that the product may touch. I fully feel that it will be a contender in the RPG market, which is played by people of all ages, and all kinds of family/friend connections.

4) Customers will care because they will have tried all the alternatives out there, and found them to be lackluster or expensive. They will desire something that fully allows them to indulge themselves in that creative and imaginative mindset that comes with playing an RPG with good friends, even though those friends may be far away.

5) What sets me apart is my relatively odd combination of skills and experiences. I've been a "dork" (still am), I've been an engineer (which has taught me a lot about useful topics for the sci-fi theme of the game), I have been a "CFO" (briefly, but it was a very informative experience), and I am a management major. I can handle myself in most all fields required for a creative, innovative, and entrepreneurial startup, and if I can't I will have the skills to manage people that can handle themselves.

The main thing I am worried about when it comes to MAKING the product is, like I've said, the programming aspect required. I would have to hire someone to handle that. But there's plenty of people that can do that. When it comes to spreading the word about the game, I am uncertain how to go about that as well. I may have to find someone to do that, or take a few marketing and advertising classes. If anyone has suggestions on good electives, let me know please.

Feedback Memo) First off, I'd like to thank Jean Vardaramatos for thinking the name "Constellation" is cool. It was kind of a quick decision, and I was fully expecting to change it later on. I believe it was also Jean that gave me some good feedback on my elevator pitch, which hopefully I'll use during this next elevator pitch. Gotta work on my public speaking skills. Also, reading back through some comments, I may not need to focus so much on people that want to stay close with their old friend groups. It may benefit my product not to narrow it down so much, and instead market it just as an online RPG that allows people to play a fun, kinda realistic sci-fi themed RPG.

3 comments:

  1. Hey Kyle,
    Great job once again on your idea napkin. This time around your napkin is more thorough and detailed, which is essential so people are clear on what your business is and its purpose. I feel like I have an even better understanding about your business. In terms of spreading the word about the game, I would suggest you could utilize different social media platforms to post about the product. Also, you could hold an event at a gaming convention.

    ReplyDelete
  2. Hello Kyle,
    It really seems that you have put in more work unto the improvement of the Idea Napkin. You have fine-tuned your competition as well as what really sets you apart (e.g. your reason for success). Also, like you said, I think your customer base of "stay close with their old friend groups" is a good loyal type fo customer to have. However, I believe your idea can attract a much more wide audience just looking to have fun with friends or family.

    ReplyDelete
  3. Hey Kyle,
    You made huge improvements in this idea napkin assignment! I like hearing about you particularly I believe you have had a great college career and tried your hand on different great majors! I believe a combination of all of your experiences would put you in a great position to take your start up off the ground. Best of luck!

    ReplyDelete